FlagRelay — Dead-simple feature flags for indie developers #11

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opened 2026-02-19 10:01:44 +00:00 by ash · 0 comments

ash commented

2026-02-19 10:01:44 +00:00

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FlagRelay — Dead-simple feature flags for indie developers

One-liner: Feature flags without the enterprise complexity. Toggle features on/off via API or dashboard. No LaunchDarkly learning curve.

Target market: Indie devs, small teams, early-stage startups who want feature flags without LaunchDarkly complexity/cost

Monetization: Free: 5 flags, 10K evals/mo. $9/mo: 50 flags, 100K evals. $29/mo: unlimited flags, 1M evals, environments.

Why us:

Go is ideal for ultra-low-latency flag evaluation (sub-ms)
NATS for real-time flag change propagation to edge SDKs
Datastar dashboard for live flag management

🔍 Competitor Research

Competitor	Pricing	Notes
LaunchDarkly	Enterprise pricing. $10K+/yr	Industry standard. Overkill for small teams.
PostHog	Free feature flags + analytics	Bundled with analytics. Complex.
Statsig	Free tier generous	Bundled with experimentation. Complex.
Flagsmith	Open source + hosted $45/mo+	Closest indie competitor.
Unleash	Open source + hosted	Enterprise focus.
Flipt	Open source	Self-hosted only.

Gap: LaunchDarkly costs $10K+/yr. PostHog/Statsig bundle flags with analytics (complexity). Flagsmith is $45/mo+. No dead-simple $9/mo option exists for "I just want boolean flags with percentage rollout."

Risk: PostHog and Statsig offer free tiers. Hard to compete with free.

Domain: flagpilot.com TAKEN.

Time to MVP: 2-3 weeks

Verdict: ⭐⭐⭐ (3/5) — Big gap at bottom of market but PostHog free tier is hard to beat. Better as a feature of a larger platform.

## FlagRelay — Dead-simple feature flags for indie developers **One-liner:** Feature flags without the enterprise complexity. Toggle features on/off via API or dashboard. No LaunchDarkly learning curve. **Target market:** Indie devs, small teams, early-stage startups who want feature flags without LaunchDarkly complexity/cost **Monetization:** Free: 5 flags, 10K evals/mo. $9/mo: 50 flags, 100K evals. $29/mo: unlimited flags, 1M evals, environments. **Why us:** - Go is ideal for ultra-low-latency flag evaluation (sub-ms) - NATS for real-time flag change propagation to edge SDKs - Datastar dashboard for live flag management ### 🔍 Competitor Research | Competitor | Pricing | Notes | |---|---|---| | **LaunchDarkly** | Enterprise pricing. $10K+/yr | Industry standard. Overkill for small teams. | | **PostHog** | Free feature flags + analytics | Bundled with analytics. Complex. | | **Statsig** | Free tier generous | Bundled with experimentation. Complex. | | **Flagsmith** | Open source + hosted $45/mo+ | Closest indie competitor. | | **Unleash** | Open source + hosted | Enterprise focus. | | **Flipt** | Open source | Self-hosted only. | **Gap:** LaunchDarkly costs $10K+/yr. PostHog/Statsig bundle flags with analytics (complexity). Flagsmith is $45/mo+. No dead-simple $9/mo option exists for "I just want boolean flags with percentage rollout." **Risk:** PostHog and Statsig offer free tiers. Hard to compete with free. **Domain:** flagpilot.com TAKEN. **Time to MVP:** 2-3 weeks **Verdict: ⭐⭐⭐ (3/5)** — Big gap at bottom of market but PostHog free tier is hard to beat. Better as a feature of a larger platform.